In the late of 19th century and the beginning of 20th century, umbrella appeared on the press as part of up-to-date fashion. In the middle of 20th century, umbrella became quite popular among Ladies and gentlemen in Western countries who carried umbrella frequently.
Umbrella, a symbolic identity of upper class, was considered as the gold collocation of fashion in company with shoes and hats.
Dusseldorf, the city of fashion, was the cradle of boy® umbrella. Fashion elements and identity symbol were the result of combination of fashion and crafts. In the local market of Germany, boy umbrella produced positive effects and established the Affordable Luxury style.
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